- Design, odc

Design is thinking made visual

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”

“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”

  • “Even large companies need small logos.” – for web designing

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